| Pay-per-click search engines, also known as Pay Per Ranking, Pay Per Placement or Pay Per Position search engines, are website promotion tools that charge an account the current bid amount each time a user clicks on your listing. PPC search engines are a great way to drive targeted traffic to your site because you only pay for actual clicks to your site. Based on your budget, we will place bids for the search phrases that fit your site best, working toward optimal placement. All pay-per-click search engines are different, but have a few basic similarities. They all have a minimum bid. They all charge your account your current bid amount each time a user clicks on your listing. And they all have a bidding management interface. The higher the bid, the higher the placement in search results, and, of course, the more costly each click becomes. Many PPC search engines feed results to other search engines. For example, the 'Sponsored' matches that appear near the top of Yahoo! search results are supplied by Overture.
If you have a certain time frame for which you would like to spend the bulk of your advertising budget (if you run business with seasonal ups and downs), we can manage your PPC listings based on those constraints as well. We generate regular reports that detail the performance of your listings and search phrases.
At Overture.com, for example, we will work with you to choose the search phrases for which you would like to have your site be returned as a result, and manage your listings, search phrases, and bids to get the best performance for your advertising budget. With RAM Designs managing your Overture account, you will receive regular reports that detail your listing's performance on a day-to-day, week-by-week, and month-to-month basis, showing you how much targeted traffic your site is getting, and how much was spent to generate that traffic.
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