You can’t go grocery shopping anymore without seeing all of the organic options for the products you went to purchase. Well, being organic is not only for groceries, it’s for website, too.
In a nutshell, organic seo is more focused on content-driven optimization, versus the previously popular technology-driven optimization. Anymore, SEO tricks will more-than-likely get you blacklisted than help you. It seems that if you optimize your site for usability, or so that the user experience is optimal, you will fare better in the search engines than if you use a technical approach. Now, saying that, you should still make sure you meet the search engine requirements for what ever engine you are going to submit your site to. Users will probably care little for what your Meta Title and Description says, though they are very important to the search engines. There are some basic technological requirements for good SEO that should not be overlooked.
A simple example is to use H1 tags for your headlines, bold your keywords that are in your body of content text, and have your text read in a grammatically correct fashion (an excellent way to test your content is to read it to yourself out loud or to another person and make sure it sounds like normal conversation). If your content sounds funny or doesn’t make sense because you’ve stuffed keywords all over the place, change it before you submit your site. Also you want to add links to your other pages and use keywords in the link text that relate to those pages’ content. Not only does this look good to anyone viewing your site, but the search engines can see your main point of the page and important words to see the overall theme of the page.
This approach can make your site optimization a bit easier and will end up helping you in the long run. There’s a lot to learn about organic seo out there, this purpose of this post is just to spread some awareness.
Tags: sem, seo, site optimization
