| Search Engine Optimization and Search Engine Marketing
Search Engine Optimization (SEO) is the process of improving the quality of traffic or volume to a web site from
search engines via "natural" ("organic" or "algorithmic") search results. We use a wide array of skills, knowledge,
and tools to optimize your site for better search engine placement for your keywords. Organizing a website involves
editing the HTML code and content to increase the relevance to specific keywords and to also organize the page in
such a way as to remove crawler-hindrances and things that my get you black-listed from the search engines. With the
ever-fluctuating guidelines to good search engine placement, we work hard to stay on top of the current SEO trends.
Search Engine Marketing (SEM) includes SEO and other things such as paid placement, paid inclusion,
contextual advertising, and other search engine related functions and services that will increase traffic and exposure
to your site. Optimization and marketing work together to help your site increase traffic, gain more prominent inbound
links, and achieve better search engine results placement (SERP).
Having the right website for you involves first knowing what content and
technologies are appropriate to accomplish your online goals. We would be
happy to meet with you and discuss your goals and the best way to achieve
them, including the upside and downside of different web technologies.
We also offer consulting and training services to help you and your employees
use web related software more efficiently. We can help train you or your
personnel to update data on your existing website.